June 2015

Once your business has an understanding of its goals and objectives online, it's time to start exploring the tools and tactics you will use to reach those goals. Trying to do everything all at once without and clear direction is a recipe for disaster, you are much better off doing a few things really well as this will get you greater results than spreading yourself too thinly.

No matter where you go these days you will see someone on a smartphone, tablet or some sort of device accessing the internet. Everyone has gone mobile and why not when it is so easy to access information, keep in contact with people or shop online anywhere, anytime

For businesses keeping up with technology is more important than it has ever been, including making sure your website is mobile or gadget friendly. If you dig your head in the sand and think you can get away without being mobile friendly then you are only kidding yourself. Technology is advancing all the time and the more mobile friendly your site is the better results you will have..

Probably the most important phase of any marketing campaign is the bit at the beginning, the less glamorous time consuming part. A lot of businesses are keen to get started and don’t set out clear objectives and this is where things can get messy.

What are you trying to achieve?

Initially you need to decide what it is that you want from Digital Marketing. It usually boils down to one or more of the following areas:

Lead Generation