Why these 3 lead generation methods no longer work
Technology has dramatically changed the way that we do business and lead generation isn't excluded from these changes. In this blog post we look at some of the more traditional methods of lead generation, why they no longer work and how you can embrace the new ways to generate leads for your business.
In this blog post we will look at 3 methods of traditional lead generation and give you some ideas of modern alternatives.
1. Yellow Pages
It wasn't that long ago that if you were looking for a business you would pick up your brick sized copy of the yellow pages that you would probably have kept next to your phone. Very, very few people use this any more, that is more than obvious by the ever dwindling size of the publication. The larger the advert you placed then the more chance there was of someone finding you, picking up the phone and giving you a call.