Spotlight on lead generation for B2B
It’s probably one of the biggest challenges a b2b business faces, but unfortunately there is no getting away from the fact that like every business, you need leads! They don’t just magically appear out of nowhere, if you are lucky then your existing customers may hand a few referrals in your direction, other than that it can be a scratch your head moment for many!
o how do you do it? How do you reach those people and get b2b leads?
How to make sure your content pages are optimised for SEO purposes
Whilst SEO isn't really quite what it used to be, on-page optimisation is still alive and well. There are simple steps you can take to make sure the content pages on your website are SEO friendly. It's not only best practice, it helps the search engines to understand what each page is about as well as those people that come to your website. Each page needs to be thought about in terms of what the user is looking for and also what the search engines are looking for.
Why quality is better than quantity in the online lead generation game
I imagine because you are reading this blog post that you are interested in generating leads for your business, you are also probably interested in finding out how to do this online. In this blog post we will be looking at why increasing visitors to your website isn't always the answer and why you should be focusing on quality over quantity. We will be looking at the following areas: