February 2016

Social media has taken over the lives of many people, with a large majority spending more hours than is probably necessary in an average day on Facebook, Twitter, and Instagram just to name a few of the social sites. For many it is an addiction or maybe more of a habit and the love and need to post on a regular basis or read other people’s posts have taken over their lives. So how would those social junkies cope if it all came to a sudden and abrupt halt!

Facebook has over 1.2 billion monthly active users and it have become a great way to gain leads for your business. Facebook advertising is still relatively cheap compared to other methods.

Since Facebook’s introduction to the World Wide Web, we have seen Facebook evolve from a platform that was used by University/College students to keep in touch their friends to a marketing platform where users can interact with each other.

Building an email list is one thing, but sending an email to a perspective customer is totally different.

When you send an email to your email list that you have built from scratch, your reader will be more inclined to open your email because they’ve chosen to receive your email.

When you send an email to a perspective customer, they will be hesitant to open your email because they simply don’t know who you are and your perspective customer may already know that you have purchased an email list to obtained their details. This may even irritate your perspective customer.

YouTube is incredibly popular for entertaining those with a few spare minutes, but more recently it's become a useful broadcast platform for businesses. How To video's and informational pieces have helped businesses reach a wider audience. Educational videos are a great

Before we go into SEO and lead generation, we want to share some interesting statistics:

• There are over 100 billion searches that are made on Google each month
• Of those 100 billion monthly searches, 1.17 billion of them are unique
• More than half the overall searches are made on a mobile phone.

This is the reason why SEO is still an integral part of online lead generation, when people are searching they are much more likely to be looking to buy.

That is what SEO is all about. SEO (Search Engine Optimisation) is all about creating content which correlates to what your readers (or customers) are looking for on a search engine.

A "Call to Action" (CTA) has a purpose and serves a variety of functions. A Call to Action button, is a button on a website that promotes an offer and links to a Landing Page. Its main purpose is to get a visitor on your website to do something (from downloading something, maybe adding a product to a shopping cart, requesting information, a free trial, a free eBook or signing up to a newsletter), it can turn a visitor on your website into a lead. The Call to Action can serve whatever purpose you wish it to. The goal of a Call to Action button is to get 1-2% of all visitors on your website to convert into a lead.