Biggest digital marketing changes 2018 – simplified
Mobile First
Mobile first is a switch in the way that Google ranks websites. With over 50% of people now using a mobile device to access the internet rather than a desktop the emphasis of what’s important has changed.
It basically means that websites will now be ranked firstly on their mobile performance. If you have a responsive or mobile friendly website then this shouldn’t have much of an impact on your online results. But if you don’t have a website that can be easily viewed, navigated and understood on a mobile device then you might find your rankings dropping on both mobile devices and desktops.