Why Invest in Online Lead Generation?
The question we should really be asking is ‘why wouldn’t you invest in online lead generation?
In this blog post, I shall explain five reasons why you should invest in online lead generation.
And here they are:
People Spend More Time Online Than Ever
According to communications regulator Ofcom, UK adults spend on average 8 hours and 41 minutes on media devices each month.
Thanks to most 9 to 5 jobs, we spend a great deal of time on the internet. We used it for emails, research, sharing documents, work, videos and social media. It has even become our source of entertainment.
In other words, the online world is where most of your customers are.
It is Cost Effective
Traditional lead generation activities such TV advertising and placing adverts in national newspapers are very costly and methods like, cold calling companies directly takes a great amount of man hours too.
Online lead generation activities such as blogging, SEO and email marketing effectively reduces overheads and overall cost. According to a 2012 study made by HubSpot, online marketing has reduced the cost of obtaining a lead by 61%.
It Helps Your Brand Gain a Solid Online Presence
By obtaining your leads through content marketing, you are not hard-selling your products or services and this is not a bad thing. Content marketing helps your brand build strong customer relations through consistent delivery of high quality content. This helps your brand develop a loyal following and reach out to new leads
It is More Measurable
Traditional lead generation activities tend to be difficult to measure in terms of ROI.
With traditional marketing, it tends to take a considerable amount of time to know whether a lead generation activity is actually paying it’s dividends.
But with online lead generation, it is much easier to measure a particular strategy to see if it is performing well. Thanks to online tools like Google Analytics, we are able to capture and measure the performance of any online marketing strategy immediately and with a click of a mouse.
Levels The Playing Field
This is one of the biggest benefit when it comes to online lead generation. Internet marketing is level playing field for all companies of different sizes, ranging from start-up to multi-nationals.
The barriers to entry for online lead generation activities are very low. It all comes down to the quality of content that you provide.
Thanks for reading! I hope you start to consider investing in online lead generation for your business.
What are your thoughts on this topic? Do you know of another other significant reasons why we should invest in online lead generation? Please leave your comments below.
