It’s all about the Tweets!
Social media is the core way for businesses to promote themselves in today’s age of digital marketing. If you are not using social media on a regular basis then you are missing out on some vital promoting, advertising and brand awareness. Using social media to advertise and promote your business will help you to increase sales along with helping you to get more information out to the public about your business quicker than any other form of advertising or marketing.
Without social media your business will spend a lot un-necessary time with promotions that will not reach such a large audience. When you post through social media someone on the other side of the country let alone the world can see it in no time, giving you a wider audience to reach and possible target. Increasing brand awareness and traffic to your website is the ultimate goal for most businesses.
For those of you who have not used twitter you may wonder what is so great about it, especially when you are limited to the number or characters you can post. Having a limited number of characters is what makes twitter so great, as you can get your message across quickly easily and you have to stick to the point. No waffling.
For twitter to be effective you need to have followers. When you have followers they will instantly see the tweet and hopefully retweet it to their twitter followers. You can follow people yourself who are like minded, you can keep an eye on your competitors to see what they are up to and you can target some of their followers.
Twitter unlike some social platforms is fully searchable so anyone can search for you or details. There is nothing with twitter that you can hide. It is fully public, so this is a real benefit as it allows anything you post to be seen by everyone and anyone.
Twitter is not just about tweeting. You can share photos, videos or anything you want to post. Posting visual aids is important as people are very visual, so a picture that captures their attention will then engage them to read what you have written. You can also add links to direct people back to your website or to a news feed. It really is limitless to what you can post. It really is an ideal way to let people
Engaging with other users is also important. You can answer questions, comment on posts retweet posts, the more you comment the more your followers will feel like they are valued.
