How to use LinkedIn for Lead Generation

It’s only been more recently that people have been looking to LinkedIn for Lead Generation. Primarily, LinkedIn was first used to help users to search for new job opportunities or to help recruiters to head-hunt the brightest young talent. Many people use their LinkedIn accounts to give themselves an online professional image.

Now, besides being used as a comprehensive tool for recruitment and employment opportunities, LinkedIn is now being seen as ideal medium to promote B2B businesses, and to get those all important leads. According Forbes, LinkedIn drives 80% of B2B social media leads.

In this blog post, you will learn four ways which you can use LinkedIn to find leads for your business:

Using LinkedIn Pulse for Content Distribution

LinkedIn Pulse allows users to write and publish an article which relate to their field of interest. This helps users to raise their profile and get that all important exposure.

The most effective way to use LinkedIn Pulse is to write a relevant article which relates to a blog post back on your company’s website. This allows you to gain a backlink to your website and generates traffic as well.

This is an effective strategy in gaining exposure for your brand. As long the content is solid, this will help you gain new leads.

Participate in Group Discussions

On LinkedIn, there are various groups which you can participate in and share your knowledge and experience with other like-minded individuals. These groups, similar to forums, tend to specialised on different topics and are usually differentiated by industry.

These groups are a great place for you to find and build strong relations with industry experts.

You can also create own group and invite your contacts to join the discussion. This further raises your profile.

Directly Contact Prospective Customers

Another notable feature of LinkedIn, which is a great benefit to B2B businesses, is that you can directly contact prospective clients. You can only do this if you have upgraded your account to a premium account. A premium account allows you to send direct messages to LinkedIn users who are not in your network.

Create a LinkedIn Business Page

A LinkedIn Business Page can help both prospective employees and clients to find out more information about your company and will encourage them to pay a visit to your website.

When creating your business page, make sure it appeals to your visitor by having a well-designed banner (i.e. cover photo) and include engaging content.

Your business page is also excellent place to share interesting content and to invest time in developing a loyal following.

Thanks for reading. What are you thoughts on LinkedIn as lead generation tool? Please leave your comments below.