Guest Blogging Benefits
Guest blogging is basically when you write for someone else’s blog on an issue that is relevant to their business and yours. So for example if I am a Kitchen Designer then writing a blog post to appear on the site of a worktop manufacturer will benefit both sides.
Boost Your Reach
Guest blogging can open up a whole new audience for you it can help you utilise the readers of other peoples blogs and generate more awareness of your business and more importantly of your expertise. People are far more likely to buy from someone they trust and you can help gain this trust by presenting a professional and helpful approach online. This is easy to do via a blog because you are providing useful information for free.
Reciprocate
Allow people to guest blog for you and you will help increase the scale of your website. This obviously only applies where your blog is integrated into your website in the first place. Google loves new and fresh content and blog posts are a great way to do this but to get the volume you need takes a lot of work so by letting someone else write posts for you can create those all important new pages but also add a little diversity for your readers.
Link Juice
Anyone involved in online marketing understands the importance of links, by guest blogging you are creating links back to your website and if you are able to blog on a high ranking and highly thought of blog then this link becomes valuable. Do not rely on this as an SEO short cut though, this is about sharing quality content on a site that will benefit their readers, posting rubbish content on completely unrelated websites will have no benefit whatsoever and could even have a negative impact on your search results. So think genuine, helpful information and you can’t go far wrong!
Spreading the Word
We talked about increasing your online presence from a readership point of view but by guest blogging you are also creating a network for the search engines to see. If you ensure you are including links into your blogs then over time you can create a network of links for your business by syndicating these guest posts across the web using social networking sites.
There are lots of places that accept guest blogs and so it is relatively easy to get started but why not ask some of your suppliers and customers if you can guest blog for them, it can be really valuable and help you grow your relationships as well as aid your online marketing activities.
