Digital Marketing

With Google updating its algorithm hundreds of times each year how can you ensure that your SEO strategy will still be relevant a day, month, or year from now? The key is to define your strategy based on the purpose of

You should be aware of this by now but if you are not, regular fresh content that is regularly shared is the key to success and what businesses need to help build their brand awareness on social media sites.

It is simple and sounds easy but when you run a business and you are busy it is difficult to prioritise your time, or to think of interesting things to tweet about or post.  It can be challenging and some find it stressful but really it is simple and every single post does not need to be a well thought out, tactical pieces of information.  Not saying that this is a bad thing but for most people this is pretty hard to achieve unless this is one of your strengths!

Getting your marketing right can help sales conversions increase, work together to get the best results!

Your marketing is generally seen as the bit that fills the sales funnel, if there are lots of enquiries coming in then you could say that this element is doing it's job well. But what if most of the enquiries aren't genuine leads? It's a bit like being in a networking group and being handed a referral for someone that isn't a genuine fit for your business, what's the point? Sales can end up spending valuable time following up with people that really aren't ever going to become customers. 

How do you like the cheesy picture? I know I know, the idea is to try and show that behind the keyboard, when you are talking to people on social platforms, you need to remember that they are real people.  Anyhow, on with the blog.....

The problem with cold calling is that it can come across as pushy and spammy. 

How many times has your day been interrupted by someone wanting to sell you something, whether or not you want it?

I guess this method must work sometimes, otherwise people wouldn't do it right! Now, don't get me wrong, there are some very good telemarketers out there that do their research and only approach companies when they are sure that the product/service would be of great benefit to them. But, in my experience, this unfortunately is the exception rather than the norm.

So, if cold calling isn't working for someone, why oh why do they simply do the same thing via social networks instead?

Metadata is also known as metalanguage or Meta Tags. In simple terms Metadata is a tool for describing, it facilities the discovery of relevant information. One of my favourite quotes “Metadata describes data on data”

Any content, image or other type of data on a website is supported by metadata. The metadata helps a search engine to understand what each page/content/image or data portrays.

Referring to a previous blog on Search Engine Ranking, search engines send “spiders” to crawl through the internet checking website content. Metadata helps the search engine to assess the relevance of a page and will assist the search engine in deciding whether a website will be shown within the results. As the digital era evolves as does the functionality of metadata. Metadata oddly can improve a user’s experience on a website.

Getting traffic to your e-commerce website is one thing, getting visitors to convert into customers is something else. If you are receiving a healthy level of traffic to your e-commerce website, but sales are still low it could be because of one of these reasons:

• Lack of call to actions

Sometimes people just need that extra nudge to get them to commit to purchase. Having ‘buy now’ or CTA’s next to your products will help them make that decision. Even on sliders or within content pages and blog posts, if you are referencing a particular product, include a call to action so that it is easy for your visitors to convert.

Focus on the right metrics

Focussing on the number of visits to your website is a useful metric to track, but on it's own it won't necessarily tell you how well your website is performing. To give you an example, one of our clients supplies kitchen splashbacks to kitchen companies, architects and property development companies across the UK.

Marketing your business online gives you the opportunity to reach anyone with an internet connection, but for many businesses they are looking to reach only those within a geographical area. These types of ‘local’ business include things like:

• Hairdressers and beauty salons
• Bars
• Restaurants
• Trades
• Cinemas
• Leisure facilities
• Car service centre

And many more…

In fact, any business where people aren’t willing to travel outside of the local area or people visiting a specific area and are looking for local facilities are included. So if you have a local salon in Hertfordshire, then it's important to make it clear on your website that you service that particular area of the country.

Generating new leads can be a challenging task for any business, whether obtaining them through online or offline lead generation activities.

No matter how hard a business may find conducting a lead generation campaign, it is an essential business activity. Every business needs fresh leads in order to sustain their revenue stream. Failure to find new leads will lead to a declining business.

Lead generation - like any other business activity - is a skill that can be mastered but it does take time. With online lead generation becoming the more preferred method to acquiring new leads over traditional methods, many companies are now undergoing a transitional phase.

The main setback of going through a transitional phase, is that your business will experience some major setbacks. Especially when it comes to learning online lead generation, which is completely different to traditional lead generation activities.

Google is the world no. 1 choice for search engines. It is estimated 1,100,000,000 unique monthly visitors use it. Compare this figure with Bing, the no. 2 choice of search engine with an estimated monthly visitor of 350,000,000 there is little surprise Digital Marketing Agencies focus on Google. Google was launched in 1996 by Larry Page and Sergey Brin who met a year previously at college. Google was Registered as a domain in 1997 after the two college friends begin collaborating on a search engine called BackRub.