Digital Marketing

YouTube is incredibly popular for entertaining those with a few spare minutes, but more recently it's become a useful broadcast platform for businesses. How To video's and informational pieces have helped businesses reach a wider audience. Educational videos are a great

Before we go into SEO and lead generation, we want to share some interesting statistics:

• There are over 100 billion searches that are made on Google each month
• Of those 100 billion monthly searches, 1.17 billion of them are unique
• More than half the overall searches are made on a mobile phone.

This is the reason why SEO is still an integral part of online lead generation, when people are searching they are much more likely to be looking to buy.

That is what SEO is all about. SEO (Search Engine Optimisation) is all about creating content which correlates to what your readers (or customers) are looking for on a search engine.

A "Call to Action" (CTA) has a purpose and serves a variety of functions. A Call to Action button, is a button on a website that promotes an offer and links to a Landing Page. Its main purpose is to get a visitor on your website to do something (from downloading something, maybe adding a product to a shopping cart, requesting information, a free trial, a free eBook or signing up to a newsletter), it can turn a visitor on your website into a lead. The Call to Action can serve whatever purpose you wish it to. The goal of a Call to Action button is to get 1-2% of all visitors on your website to convert into a lead.

Many companies are now using blogs to generate traffic and gain exposure for their brand.

According to ManageWP Blog back in February 2014, there are over 74.6 million blogs which depend on Wordpress.

WordPress is the most popular CMS (Content Management System) on the web and is highly trusted by many businesses all over the world.

Content marketing is a fundamental part of online lead generation. Whether you are trying to obtain leads through social media, emails, blogging or YouTube. You need to have great content to start with. People are spending more time researching online

Online lead generation is crucial for making new business in the digital age.

You may already have noticed that our customers now spend a great deal of time browsing the web through either their smartphones, tablets or PC. So should we take advantage of this?

TU Marketing would like to share our top six proven online lead generation strategies:

For a while, Facebook was seen as the perfect digital platform for B2C companies to promote their brand and it still is!

But recently, several studies have started to show how Facebook can be used to help B2B businesses gain those all important leads. Some of those studies have even suggested that Facebook may even be a better digital platform for B2B than LinkedIn.

Being new to digital marketing, the learning journey has begun. My first lesson ‘blogging’. Most businesses seem to struggle with blogging and its purpose.

What does the word “Blog” mean – simply, it’s a blend of 2 words “Web and Log”. It has been called several names in its short life time from “online journaling”, “scrapbook” to “web diaries”. I personally prefer the title “news and trends”.

Social media is a must do activity in today's business world and it can be a great way of generating new business. But that isn't it's main aim and it shouldn't be viewed independently of any other marketing activity taking place. Many companies get it very wrong, viewing social platforms as a way of broadcasting adverts for their products in the hope that someone will buy.

In this blog we look at 3 big no-no's when it comes to social media success.

The question we should really be asking is 'why wouldn’t you invest in online lead generation?

In this blog post, I shall explain five reasons why you should invest in online lead generation.

And here they are:

People Spend More Time Online Than Ever

According to communications regulator Ofcom, UK adults spend on average 8 hours and 41 minutes on media devices each month.