Digital Marketing

Ranking well in search engines is what every business owner strives for, with achieving the first page being the ultimate target. However, some businesses seem to get better results that others, so why is this?

One of the key objectives when you have a website is to keep the content on it fresh and up to date.  Fresh regular and good quality content will help build your businesses profile and help you to increase your search engine  rankings.

So most of us know by know that having local content is a very important component of any marketing campaign and if you have a Hertfordshire based business it's important to included geo targetted content on your website. In this post we will focus on the easiest and most common way to add up to date interesting content and that is blogging. But how do you fit it blogging when you are a small business? Here are our top tips for making content work for you whatever your size!

To be able to use your website for lead generation you need to understand how to attract people to your website in the first place. Old school SEO tactics of keyword stuffing and building thousands of links to a website not only don't work, they can be damaging to your efforts and may even end up with a Google penalty. So SEO has changed considerably and the focus now is firmly on content. We have always known that content was an important element in lead generation, but the quality of that content and the way that you use it has changed considerably.

So you have a great product or service to offer, you know it's fantastic but you aren't getting the level of sales that you would like. That's where lead generation comes in, lead generation is all about matching the right people or businesses with your product or service. It's about finding the ones that need you and are in the market to buy.

Receiving a bad review online isn’t exactly welcomed, but it does present you with a great opportunity to show your personality off. Let’s face it, we all make mistakes from time to time. Our deliveries aren’t always 100% on time, one of our team might not give the service we expect. But it’s how you deal with these problems that can help improve your reputation.

In this blog post we are going to look at what you can do on your website to help ensure that visitors turn into leads. In the vast majority of cases users will land on your homepage so make sure you follow our top tips below.

Technology has dramatically changed the way that we do business and lead generation isn't excluded from these changes. In this blog post we look at some of the more traditional methods of lead generation, why they no longer work and how you can embrace the new ways to generate leads for your business.

In this blog post we will look at 3 methods of traditional lead generation and give you some ideas of modern alternatives.

1. Yellow Pages

It wasn't that long ago that if you were looking for a business you would pick up your brick sized copy of the yellow pages that you would probably have kept next to your phone. Very, very few people use this any more, that is more than obvious by the ever dwindling size of the publication. The larger the advert you placed then the more chance there was of someone finding you, picking up the phone and giving you a call.

When we think of lead generation, the first thing that comes to mind might be direct techniques such as cold calling or direct mail. The problem with these methods is that in today’s marketplace, they don’t really work that well.

We live in a world where people have little time and decisions are made quickly. People don’t like to be interrupted and this is why more traditional ways of trying to generate leads don’t work so well any more. The key now, is to reach people that are actively looking for what you do.

Once your business has an understanding of its goals and objectives online, it's time to start exploring the tools and tactics you will use to reach those goals. Trying to do everything all at once without and clear direction is a recipe for disaster, you are much better off doing a few things really well as this will get you greater results than spreading yourself too thinly.