Our Top 6 Proven Online Lead Generation Strategies
Online lead generation is crucial for making new business in the digital age.
You may already have noticed that our customers now spend a great deal of time browsing the web through either their smartphones, tablets or PC. So should we take advantage of this?
TU Marketing would like to share our top six proven online lead generation strategies:
Landing Page
Landing pages are not the same as websites. The purpose of a website is to describe all the information of your brand, company history and product/service. For your customers, browsing through a website can be quite difficult because they are sifting through large quantities of information. This is very time-consuming for your consumers.
Landing pages, on the other hand, represent a small chunk of the main website and only focuses on one aspect of what the company sells. This makes landing pages much easier to read and easier to navigate. The copy that is written on a landing page will also contain a ‘call to action’ for your customers to provide their email address for something in return (i.e. an ebook, more information, latest updates).
SEO
SEO (search engine optimisation) is all about knowing how customers will use search engines to find your business. It is important to understand that your customers are now using search engines to find answers to their problems.
The key to a successful SEO campaign is all about knowing what search terms/words your customers use and then optimise those search terms in the content of your website/landing page.
Content Marketing
By creating a series of Youtube videos and blog posts which consistently deliver top quality content and adds value to your customers, you will start to build a loyal following and your loyal following are in effect, your leads.
The most successful blogs and Youtube video series are consistent in delivering highly favourable content and because of that, people keep coming back to the content because they love it.
Just take look at the most successful blogs and Youtube videos online and observe how they deliver their content.
You can also line your content marketing strategy with your SEO as well.
Online Network
Thanks to social media, you are able to interact with customers and industry experts much easier, this helps you to build strong relations online and it can also helps you build leads as well.
The best way to interact with your customers, is to respond to customers’ feedback. Customer really appreciate being heard. As for industry experts, you can join various social media groups and take part in discussions. You can build really strong connections with industry expert by sharing what you know.
Giving Away Something for Free (Great for Selling Newsletter)
This method is a very popular with bloggers and it allows your customers get something for free in exchange for their contact details. It is highly effective.
When doing the above mentioned strategy, make sure that whatever it is you are giving away for free, people will benefit from it. That way, you will further strengthen your customer relations.
E-receipts
By giving your customers the option of sending their receipt to their email address is a win-win lead generation strategy. Your customers win because they don’t need to worry about keeping their receipts in a safe place and your business wins because you retrieve their email address.
The distribution of e-receipts is now becoming hugely popular in the retail sector.
So there you have it, our top 6 proven strategies for online lead generation. Thanks for reading 🙂
