SEO Hertfordshire

The internet has become an essential part of our lives and businesses cannot afford to ignore it. Customers are increasingly looking for businesses online and if your website is not optimised, you will be missing out on valuable leads. Working with a Digital Marketing Agency isn’t enough, you need an Agency that specialises in SEO services and is driving the right traffic to your site. That’s why our Hertfordshire based SEO agency could be right for you.

Search engine optimisation is a complex process that involves many different factors. However, at its core, it is all about creating relevant and engaging content that will make your website stand out from the competition. Having a technical sound website that performs and quality backlinks from external sources.

An SEO audit and keyword research done well can help create the right SEO campaign to drive traffic whether to your existing website or a brand-new website. The idea being that you fain the right visitors to your website, a form of lead generation that results in more conversions and more sales.

Link building is often seen as a spammy practice, but when done correctly, it can be an effective way to improve your website’s search engine ranking and well as domain authority.

TU Marketing, only use white hat techniques and we have a strict no-blacklist policy. We believe that quality links are the key to success and is especially essential if you have a new website and need to build an online presence.

Some companies opt for relying on good web design and paid google ads in place of an SEO service, but this can be an expensive long-term strategy. When people are searching online, they are often aware of paid google ads and some will not click on them. That’s why your business online (at least), should be looking to attract traffic through getting maximum exposure for your site across paid, organic, and other sites, preferable those that link to yours.

So yes, online marketing is essential for success online and search engine optimisation forms part of that. It is one of the most cost-effective ways to market your business and can generate a high return on investment. If you want to compete in today’s digital age, then you need a bespoke SEO plan that is executed well.

Over the years, there have been many changes in the way websites are ranked. We have seen many updates to the algorithms used such as Penguin which penalised websites that used black-hat SEO tactics such as keyword stuffing and link spamming. This meant that if your website is not optimised correctly, you could be punished by Google and lose all of your search rankings. Having said that link building is vitally important, it’s when other websites link to yours, especially when using relevant keywords.

Changes happen all of the time and this is just one of many reasons why you need to work with an SEO company consistently. Some changes are minor and may not impact your online business at all. Others could mean the difference between you receiving 1000 visits to your website in a day and 1 visit (most likely you, trying to figure out what went wrong!).

Technical SEO is important for several reasons. Firstly, it can help to ensure that a website is correctly indexed by Google and other search engines. Secondly, it can help to improve the quality of traffic that a website receives, as it can help to ensure that only relevant users find the website. Finally, it can also help to improve the user experience on a website, as well as helping to increase sales and conversions. Contact TU Marketing in Hertfordshire to find out how your website does from a technical viewpoint.

A target keyword is a word or phrase that you want your website to rank for in search engine results pages (SERPs). When people enter this keyword into a search engine, you want your website to appear as one of the top results. Target keywords can be made up of any number of words, the longer keyphrases are known as long-tailed keywords and can often bring more targeted organic traffic to your website. Keyword research will help you to decide what to focus on for local SEO in Hertfordshire, link building, in fact your SEO service as a whole should incorporate a wide number of tactics.

Internal links form part of an on-page SEO strategy and are hyperlinks that point from one page on a website to another page on the same website. They are an important part of SEO as they help search engines understand your website structure and which pages are most important. They also pass ‘link juice’ (the authority of a webpage) to other pages on your website, helping them rank higher. Keyword research can help you identify which link text to use.

This isn’t the same as link building, which is when other websites link to yours.

The main difference between Local SEO and other kinds of SEO is that with local businesses, the focus is on getting your website ranking in the local search results and gaining more traffic from other local business or consumers. This means that when people in your area search for a business like yours, they will see your website listed among the results.

Being found online is key to the success of any business, no matter what industry you are in. If people can’t find your website, they can’t buy your products or services. This is where SEO comes in – it’s a process of improving your website’s visibility so that it appears higher up in the search engine results pages (SERPs). When people are looking for a business like yours in Hertfordshire, they’ll likely use Google, to find it. If your website isn’t optimised, it might not be one of the first results that comes up and you could be losing out on valuable leads.