Paid Advertising Services

Paid advertising includes several streams of advertising and encompasses, PPC, display advertising, social advertising and re-marketing across multiple platforms. The aim of which is to drive ‘the right’ traffic to your website i.e. those people that are potential customers.

In it’s most basic form it is the process of advertising your business on someone else’s website, search engine or social platform and paying for the number of times it’s viewed or more often, the number of times someone clicks on that advert and visits your website. Re-marketing is the process of ‘following’ that person from place to place across the internet by dropping a cookie on their browser to identify them.

Our focus is always on gaining the very best results for our clients and achieving a good ROI. This means that we will always advise our clients on those areas of paid advertising where spending their budget will make the most difference to them and their business.

PPC is how Google makes its money, over the years paid adverts have taken up more and more space within the search results. On a mobile you can’t even see a non-paid advert unless you scroll down. Bing is also worth consideration, not as popular as Google, it still enjoys a healthy number of users.

It is a good starting point and for most business can form a valuable part of their marketing campaign. A good PPC campaign encompasses the following:

1. Highly relevant keyphrases
2. Well written adverts
3. Intelligent bidding strategy
4. Well written and high converting landing pages
5. Regular review, monitoring and adjustment
6. Realistic budget

Bidding on the wrong phrases is a sure fire way to waste money, as is continually bidding on the number one position. They key is to work out over time the very best combination of position, keyphrases, landing pages and bids. That’s why you can’t just set up a campaign, let it run and walk away.

We’ve talked about PPC and Social Advertising, well re-marketing is the bit that can connect them and it’s the bit that you may or may not have noticed yourself. As an example, Joe is searching in google for a new washing machine, he clicks on a paid advert and visits a website. He spends some time looking at different washing machines then gets bored and goes off to make a coffee. Later that day, he clicks onto Facebook to see what his friends are up to, whilst on the site, he sees an advert for the washing machine he was looking at earlier. Then he visits his local newspaper’s website to read the news, again he sees an advert for the washing machine. This is re-marketing.

Re-marketing is particularly useful for those items that take a little more consideration. You might spend several weeks deciding which washing machine to buy. By gently reminding someone of your website, they are more likely to buy from you. You may not even notice it’s happening to you.

We work with you to come up with a re-marketing strategy and campaign for your business that’s based on results.