Using Facebook for Business
Facebook Profiles vs. Pages vs. Groups: What’s the Difference?
There are a few different types of Facebook accounts, and it can be confusing to know which one is right for your business. In this blog post, we’ll discuss the differences between profiles, pages and groups. We will also give you some tips on how to choose the right type of account for your business.
Here’s a quick overview of what each type of Facebook account involves:
Facebook Profiles
A Facebook profile is a personal account that is used by an individual. Profile pages are not allowed to be used for business purposes, and they cannot have a solely commercial presence. If you want to create a Facebook account for your business, you will need to create a separate Facebook page.
Facebook Pages
A Facebook page is a business account that is used by a company or organisation. Pages can have a commercial presence, and they can be used to promote and sell products or services. Pages are also great for building relationships with customers and clients.
Facebook Groups
A Facebook group is a community of people who have joined together to discuss a common interest. Groups are a great way to connect with other people who share your interests. Groups can also be used for business purposes, and they are a great way to build relationships with customers and clients.
So, which type of Facebook account is right for your business?
Using a Facebook Page for Business
A Facebook page for business can be used to help promote and grow your company. It can also be used as a communication tool with customers.
To create a Facebook page for business, you will first need to create a personal Facebook account. Once you have created a personal Facebook account, you can then create a Facebook page for your business by clicking on the Menu in the top right hand corner of your Facebook home page and then choosing “Page”. You will then be asked to enter a name, category and description for your business’s Facebook page. You will also be asked to provide some basic information about your company, such as the website address and contact information. You can also add a profile picture and cover photo to help personalise your Facebook page.
Once your Facebook page is created, you can start uploading content and begin promoting your company to customers. You can also invite existing customers to like your Facebook page to keep them updated on news and promotions from your company.
Using a Facebook Group for Business
Facebook groups can be a great way for businesses to connect with customers and other businesses. You can create a Facebook group for your business by clicking on the Menu in the top right hand corner of your Facebook home page and then choosing “Group”. You’ll need to choose a name for your group and decide what privacy level is best. You can also invite people to the group at this point if you’d like to. Otherwise you can also do this later if you prefer by going to the Members tab and entering their names or email addresses. You can also add people by sharing the group’s link with them.
Once you have a group, you can start posting content and engaging with members. Be sure to follow Facebook’s guidelines for groups, which include not posting spammy or promotional content.
If you’re looking for a way to connect with customers and other businesses, a Facebook group may be the right option for you. Follow the steps above to create a group and start connecting with people.
Be Careful Using a Personal Facebook Profile for Business
According to Facebook’s rulebook, you are not allowed to use a personal page solely for business purposes.
You are allowed to use your personal page to help your community learn more about business, and you can also use it to showcase your expertise, grow your brand, and share posts that show your personal, totally unique, and awesome side. However, according to Facebook’s rulebook, you cannot use a personal page just for business purposes.
It’s best to post a mix of business-related and personal content. For example, post client stories, blog previews, promotions, business tips, Q&As, etc, alongside some select personal content such as hobbies, vacations, etc. This will help keep things interesting and engaging for readers. Plus, it can help you attract new readers.
It’s not a good idea to post very personal content if you’re using your personal page for business, but neither should you swamp your personal Facebook profile page with selling posts. Instead, mix things up a bit and find a happy medium. Try sharing articles that are relevant to your industry, or post about events or happenings that are related, or point people towards your Facebook page or group.
Types of Content to Post
Here are some tips and ideas for the types of content to post for your business on your Facebook page, profile, or group.
Post photos and videos
Photos are a great way to capture your followers’ attention and can help you to stand out from the other businesses on Facebook. Videos are also a great way to engage your followers and can be used to showcase your products or services. Video is becoming increasingly more important to use on social media.
Share articles and blog posts
Sharing articles and blog posts is a great way to provide valuable information to your followers. It can also help to increase traffic to your website or blog.
Host contests and giveaways
Contests and giveaways are another interesting way to engage your followers and can help to promote your business.
Engage with your followers
Engaging with your followers is a great way to build relationships with them. Try to get discussions going and make sure you reply to any comments your followers make. Chatting with your followers will help you find out what it is that they want from your business as well as help build trust with them.
Use Facebook as a customer service tool
Facebook can be a great way to provide customer service to your followers. It will also show other potential customers that they can trust you to provide great customer service.
Go Live
Facebook lives give you the opportunity to communicate and engage with your audience directly. There’s no better way to help your audience really get to know you and if they can connect with you in some way, they are far more likely to become a customer.
So, while Facebook pages, groups and profiles are all slightly different and have different purposes, each can be useful to your business in its own way. In summary, Facebook Profiles are useful for introducing your business to friends or customers, Facebook Pages are more suitable for businesses who want to reach out to a wider audience and Facebook Groups are best for businesses who want to create a community and engage with their followers.
If you want to know more about how to get social media to work for your business you can find out more here.
