Why Images are Key to Content
Humans are visual beings meaning that we are usually attracted to what we see. Visuals help you better understand a message by offering a faster and more straightforward explanation than a collection of words. The human brain processes images 60,000 times faster than text, so it is appropriately said that a picture speaks a thousand words. This is why including images in your content is a great idea. Still not convinced? Here are more compelling reasons why images are key to content.
Images can be used as a break for text on a page
Today, people worldwide are living a fast-paced, busy lifestyle with little to no time at all! This means that people are very particular as to how they spend their time. For this reason, you would want your content to keep your audience entertained for a reasonable amount of time. This means that lengthy posts may become time-consuming and challenging to read, causing many visitors to abandon websites. This is where images come in. By including images in your content, you increase the appeal of your content. Adding images also break up the text on a page, making it a less overwhelming and daunting read.
Suppose you write content on what cryptocurrencies are. In that case, you can consider including an infographic to help your visitors better under the concept discussed. It also causes you to write less so that you do not waste too much of your reader’s time, as the image offers more understanding.
Images essential for website strategy
Inserting web page images do more than make your website appealing or create a unique design. Images play a significant role in your overall website strategy. The various images you include on your website give your viewers an idea of what your website is about. For example, if your website has images of trees, rivers, lakes, clouds, and other aspects of nature, your reader would be tipped off that the website is geared towards the environment or something to do with nature.
In addition, it also attracts more visitors. With search engines such as Google focused on enhancing user experience, properly labelled images with captions and metadata play a pivotal role in content discoverability. Images not only present an opportunity to drive visitors to your page but also to keep them longer on your page. This is why content and digital marketing experts consider integrating images into their web strategy – from page design to SEO and perhaps original photography.
Fuels your business’s social media marketing campaign
High-quality images play a crucial role in promoting your local business on social media. Studies show that adding at least one image to your page can increase sharing on Facebook. This means more people spread the word about your business and more learn about your business.
Other studies suggest that social media posts that contain images are more likely to be engaged than plain text posts. You can make the most of your website pages by making it easier for your users to share your page content. Fuelling your social media means adding a button to post instantly to Twitter, Facebook, and other social media platforms. In a text-fuelled timeline, your page users will pay more attention to posts that contain images.
Images bring your products and services to life
As mentioned earlier, images can say a lot more than words can. Your website images act as storytellers by allowing your website visitors to see your products and services. More so, research has shown that the human brain can correctly recognise pictures in less than 100 milliseconds.
For this reason, it is vital to carefully choose or design images that reflect your products and values to quickly capture a user’s attention even before they read a word of your text. The same effect will help visitors remember your business later. It is helpful to find or design images that show positive emotions and possibly contain people if it makes sense. These two things have been shown to increase conversion rates.
Images can help repurpose content
It is challenging for many marketers to keep their content fresh without investing so much in editing, shooting and colour correction. Unfortunately, they usually end up boring their audience.
This is where you need to consider content repurposing. Adding fresh images can help you repurpose your data and optimise it for specific devices and platforms. Adding images to your page content can help you reach users at various buyer stages. Ensure to repurpose your content in a way that makes the most sense to your user or targeted audience.
When creating content, it is vital to include images to attract your audience, save time, and give them an idea of what you’re offering. With these compelling reasons, it’s time you realise how important images are to your content and take advantage of them today.
